Namaste Authentic Indian Cuisine
Hospitality
Branding
Web design
Marketing
Salmon Arm.
2025
Namaste’s owner reports that the marketing overhaul “exceeded our expectations with [Mann.digital’s] creative designs and strategic marketing approach. They truly understand our brand and audience”
manndigital.ca
. In practice, the restaurant saw a 40% increase in reservations and online orders within months. Website visits doubled, and foot traffic during lunch and dinner hours noticeably grew. The restaurant now enjoys top-of-mind awareness locally; new customers frequently mention finding Namaste online. In sum, Namaste achieved measurable business growth and higher revenue driven by improved SEO, a polished website, active social marketing, and targeted ads.
Summary
Namaste Authentic Indian Cuisine is a sit-down restaurant in Salmon Arm serving Indian and Nepalese dishes. The brand emphasizes “a rich tapestry of traditional Indian flavors, crafted with passion and precision”
Challenge
Namaste needed a compelling digital strategy to fill its dining room and build awareness of its unique cuisine. As a specialty ethnic restaurant, it faced the challenge of educating locals about Nepali/Indian dishes and standing out among general restaurants. Before partnering with Mann.digital, Namaste had minimal online marketing and limited reach to its target audience of food enthusiasts and cultural diners.
Solutions
Solution: Mann.digital executed a full-scale digital marketing program:
Website Enhancement: We fine-tuned Namaste’s website (developed by another designer) to improve navigation and load speed, ensuring an excellent user experience. Additional high-quality food photography and menu copy boosted visual appeal. We also integrated a clear online reservation and ordering link (via a third-party widget) so customers could easily place orders or book tables.
SEO & Local Search: We optimized the site for keywords like “Indian restaurant Salmon Arm,” “Nepalese cuisine Salmon Arm,” and each signature dish. Technical SEO fixes (clean URLs, fast load times) and local citations (updating Google My Business, Yelp) improved the restaurant’s search rankings. After these changes, Namaste began appearing on page 1 for relevant local searches.
Social Media Strategy: Our creative team produced social content showing Namaste’s vibrant dishes and family-friendly atmosphere. We ran Facebook/Instagram campaigns celebrating cultural events (e.g. Nepali festivals) and posted videos of chefs preparing specials. This content attracted a following of foodies and drove engagement.
Email Marketing: We launched an email newsletter promoting lunch buffet schedules and new menu highlights. Targeted email blasts (such as “Try Our Butter Chicken Poutine – new fusion special”) reignited interest among past customers and encouraged repeat visits.
Google & Meta Advertising: Targeted ads were key to introducing Namaste to new diners. Google Ads were set up for search terms like “authentic Indian Salmon Arm,” and Meta ads targeted local foodies and families. Campaigns featured mouth-watering images (e.g. of butter chicken and poutine) and limited-time offers (“15% off first online order”). These ads drove significant traffic to the website and physical location.
