Pizza 24 – Kamloops Pizzeria Chain (Clearbrook, Surrey, etc.)
Pizzeria Chain
Branding
Web design
Marketing
Kamloops.
2024
The campaign significantly boosted Pizza 24’s digital performance and sales. Organic search traffic to the new site increased by over 90%, and online orders doubled within six months. Social media engagement tripled, growing their Facebook and Instagram followings and driving incremental revenue via promotional posts. According to owner Ricky Flora, “The Mann.digital team goes above and beyond to deliver exceptional results. Their attention to detail and strategic insights have been invaluable in our marketing efforts”
manndigital.ca
. Overall, Pizza 24 saw substantial business growth – monthly sales increased by double digits, and the improved digital ecosystem continues to attract new customers and increase revenue.
Summary
Pizza 24 is a community pizza shop serving Kamloops and surrounding areas. Their tagline “Satisfying cravings around the clock” highlights 16 years of quality pizza-making.
Challenge
As a well-established business, Pizza 24 had a loyal local following but needed a digital transformation to fuel further growth. Their old website lacked modern e‑commerce features (loyalty program, easy online ordering) and they had limited digital marketing. To stay competitive with new pizza chains and delivery apps, Pizza 24 needed to boost online orders and brand engagement.
Solutions
Solution: Mann.digital implemented an integrated marketing solution:
Website Redesign & Development: We revamped the Pizza 24 website to streamline online ordering and loyalty. A user-friendly interface (with a built-in “My Slice Rewards” program) ensures customers can quickly order or join the rewards club. The mobile-responsive design and appetizing imagery make the site visually appealing and easy to use.
SEO & Local Optimization: Our SEO team focused on local and menu-related keywords (“Kamloops pizza delivery,” “best pepperoni pizza Kamloops,” etc.). We optimized meta tags, structured data, and content so that Pizza 24 ranks highly for search queries. This helped the restaurants appear at the top of Google Maps and local search results, driving more web traffic.
Social Media Campaigns: We created ongoing social media marketing on Facebook and Instagram, highlighting promotional deals and limited-time offers (e.g. Valentine’s special, Pasta Lovers deal). Eye-catching posts with special codes (like “PIZZA24LOVE”) encouraged customers to share and order. Engagement grew steadily as we ran contests (e.g. free pizza giveaways) and responded to followers’ comments, building community buzz.
Email Marketing: Mann.digital designed targeted email campaigns to Pizza 24’s subscriber list. Newsletters featured new menu items, exclusive discounts, and cross-promotions (e.g. pizza-and-wings combo offers). Personalized email blasts (triggered by birthdays or purchase history) drove repeat visits and upsells.
Google & Meta Ads: We launched geo-targeted Google Search ads (“pizza near me,” “order pizza Kamloops”) and Facebook/Instagram ads (promoting seasonal deals and daily specials). Ads were refined through A/B testing to maximize click-through and conversions. For example, ads for the “Deal of the Month” (20% off orders) and Valentine’s Day special were delivered to local food lovers. These campaigns brought a surge of new visitors to the online store.
